Rockstar

The Liberation Newspaper Campaign Shows but Doesn't Tell

By: Armida Ascano - Published: Dec 2, 2010   Updated: Jun 21 2011 • References: pslweb.org and ibelieveinadv
The most recent Libération Newspaper campaign is controversial yet creative. The concept behind the campaign is incredible, with portraits of suspiciously familiar politicians whose identities are concealed by embarrassing quotes.

The Libération Newspaper campaign also uses abbreviated names such as "George W.B.," accompanied by a quote such as "The vast majority of our imports come from outside the country," giving its viewers something to think about.

Implications - The most recent American election showed the world that politics and pop culture are two forces that drive public interest simultaneously. In a headline world where social media is the primary means of information spreading, politicians and political campaigns must use newer, more unconventional means to reach a younger audience of voters that incorporate familiar pop culture icons and humor.