The LG Solardom Campaign Depicts Our Yearning for Good Food

By: Meghan Young - Published: Aug 16, 2011 • References: lg & ibelieveinadv
Forget about minimalist cartoons and posters, the LG Solardom ad campaign is going in a completely different direction. As though inspired by famous classic paintings, this series of print ads look to the past in order to ring in the future of home cooking.

Conceived and executed by Sao Paolo-based ad agency Young & Rubicam, the LG Solardom ad campaign is portrayed on an epic scale. Cooking chicken, cow and fish has never been easier now that the LG Solardom is six times hotter than your typical oven.

Illustrated by Open The Door, the LG Solardom ad campaign takes on a more figurative approach to boasting this new capability. Instead of going down a typical route, these ads simply show our desire for good food. This yearning has resulted in the LG Solardom. Stats for Epic Oven Ads Trending: Older & Mild
Research: 4,371 clicks in 248 w
Interest: 4 minutes
Concept: LG Solardom
Related: 48 examples / 37 photos
Segment: Females, 12-35
Comparison Set: 18 similar articles, including: ingredient-shaped foods, charted cinema campaigns, and booger-battling campaigns.