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McCann's Lezita Chicken Nuggets Campaign Targets Picky Eaters

By: Leslie Chen - Published: • References: mccann.tr and adsoftheworld
Kids are known for being picky eaters, but Lezita Chicken Nuggets seems to have found a solution for this constant parental dilemma.

Coming from advertising agency McCann in Istanbul, the campaign includes two print ads with visuals that could trick you upon first glance. The images may look like a normal tunnel that you drive through on the road, but it also doubles as a child's mouth, alluding to the good old "here comes the train!" method when attempting to feed those with picky appetites. Featuring a train tunnel as well as one for a car, the advertisements promote the product's new train and car-shaped nuggets.

The Lezita Chicken Nuggets ads also feature Folker Wrage as the campaign's Chief Creative Officer.