Apprentice
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Tapping into the trend for all things hybrid, the waistcoat is literally twisted to become outerwear, as seen in the Les Hommes Fall/Winter 2010/2011 collection. As the lead image shows, a contrasting sheepskin lining and asymmetric cut - with the collar and lapel a deconstructed transplant of a jacket bottom – take the evening wear classic outdoors. Off centre buttons keep things off-kilter whereas a navy and black colorway retain an eveningwear edge.

Implications - Many individuals within society today invest a significant amount of effort into their personal style and image. Businesses that offer these consumers high-quality and modish options that enables customers to put their best face forward will likely benefit in large ways.