The Handmade Film by Lernert + Sander Captures the Skill of Brioni

By: Romina S. Cortellucci - Published: • References: lernertandsander & dejoost.nl
The Dutch duo Lernert + Sander created this video entitled 'Handmade' to show off the skills of the Italian tailors at Brioni. With such talent on both ends of the collaboration, it is no surprise that the video's finished product turns a commercial project into an incredible piece of contemporary art. The video follows the process of creating a well-refined tailor suit, except this time it is for a stylish hand, hence the title.

According to the Lernert + Sander website the idea behind the video was that, "a hand would be the ultimate customer to prove the skills and craftmanship of a brand." The viewer is completely drawn in by both the humor of the film and the craftsmanship of the company behind it, showing just how a great idea can come into fruition. Stats for Custom Tailored Hands Trending: Older & Mild
Traction: 262 clicks in 119 w
Interest: 0.7 minutes
Concept: Lernert + Sander
Related: 81 examples / 62 photos
Segment: Neutral, 18-55+
Comparison Set: 30 similar articles, including: maximalist makeup movies, hybrid electro-apparel, and british tailor collaborations.