The Jacket Maker Lets You Design Your Own Leather Jacket from Scratch
Niko Pajkovic — August 18, 2022 — Business
References: thejacketmaker
The Jacket Maker was founded with the intention of disrupting the fashion industry by offering shoppers fully customizable and -- for once -- affordable leather jackets. Of course, a high-quality leather jacket has been long considered a key wardrobe staple for both men and women. However, due to high price tags, difficulty with online sizing, and the proliferation of knock-offs, far fewer fashionistas are finding themselves in ownership of these timeless pieces.
Luckily, The Jacket Maker operates using a direct-to-consumer business model, which enables the company to reduce distribution costs, and, in turn, provide its customers with lower-priced items that do not skimp on quality. In fact, The Jacket Maker is widely hailed for its use of ultra-premium materials and on-trend cuts. For example, all of the brand's jackets are made using full grain natural leather and feature polyester lining and YKK Zippers. What's more, every jacket offered by The Jacket Maker has been handmade one at a time by the brand's expert craftsmen.
In addition, the Jacket Maker values inclusivity and personalization and, because of this, offers one of the best jacket customization services on the market. For an additional fee, The Jacket Maker lets shoppers design their jackets from scratch with the assistance of the brand's experienced design consultants.
Image Credit: The Jacket Maker
Luckily, The Jacket Maker operates using a direct-to-consumer business model, which enables the company to reduce distribution costs, and, in turn, provide its customers with lower-priced items that do not skimp on quality. In fact, The Jacket Maker is widely hailed for its use of ultra-premium materials and on-trend cuts. For example, all of the brand's jackets are made using full grain natural leather and feature polyester lining and YKK Zippers. What's more, every jacket offered by The Jacket Maker has been handmade one at a time by the brand's expert craftsmen.
In addition, the Jacket Maker values inclusivity and personalization and, because of this, offers one of the best jacket customization services on the market. For an additional fee, The Jacket Maker lets shoppers design their jackets from scratch with the assistance of the brand's experienced design consultants.
Image Credit: The Jacket Maker
Trend Themes
1. Customizable Apparel - There is a disruptive innovation opportunity for other apparel companies to offer customizable items as a way to stand out in the market.
2. Direct-to-consumer Business Model - There is a disruptive innovation opportunity for businesses to adopt a direct-to-consumer business model to reduce costs and offer more affordable pricing to customers.
3. Handmade Luxury Goods - There is a disruptive innovation opportunity for luxury goods companies to offer handmade items at affordable prices by adopting a direct-to-consumer business model.
Industry Implications
1. Apparel - The apparel industry can adopt a direct-to-consumer business model to reduce costs and customize products for customers.
2. Luxury Goods - The luxury goods industry can adopt a direct-to-consumer business model to offer handmade items at affordable prices.
3. E-commerce - The e-commerce industry can offer more customizable options for products, particularly in the apparel and luxury goods markets.
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