The FEMA/Ad Counceil 'The Day Before' Spot is Emotional

By: KimLeo - Published: Sep 14, 2012 • References: leoburnett & youtu.be
The Ad Council and FEMA released a new series of PSAs focused on the notion that "you never know when the day before is the day before," according to the campaign's tagline. Created by Leo Burnett, the PSAs encourage Americans to prepare in advance for potential natural disasters, showcasing imagery of infamous natural disasters juxtaposed with comparative imagery of what it looked like the day before the destruction.

The TV spot is titled 'The Day Before.' It captures the day before one of the largest earthquakes in the Bay Area on October 17, 1989 which appears as any other day. As we go through each day, we never know when the next day will bring upon an emergency. Therefore, with National Preparedness Month in September, FEMA and The Ad Council stress the importance of always staying prepared for life's unexpected disasters. Stats for Thoughtful Disaster-Warning Ads Trending: Older & Mild
Research: 738 clicks in 192 w
Interest: > 3 minutes
Concept: Leo Burnett, FEMA, Ad Council
Related: 68 examples / 52 photos
Segment: Males, 18-55+
Comparison Set: 25 similar articles, including: page-flipping accessories, lonely lace bedroom captures, and feuding family campaigns.