We have seen the clothes, the home decor, and now Lego has joined forces with Swarovski to bring you a flashback of your childhood with an added touch of luxury.
The Lego rings and earrings are encrusted with a single Swarovski crystal, to add that touch of shine to these unique pieces of jewelry. Put together all the Lego accessories, and you cam morph yourself in to a real-life Lego doll.
Implications - In society today, there is a growing demand for products that generate feelings of nostalgia. Such products provide individuals a temporary relief from their day-to-day responsibilities while transporting them back to more leisurely and simple times in their lives. Businesses that can achieve these sentiments amongst consumers will see very large results.
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Concept: Luxury Toy Jewelry
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Segment: Females, 18-55+
Comparison Set: 19 similar articles, including: space lego photography, lego bling, and chic lego jewelry.
Luxury Toy Jewelry
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