LEGO is teaming up with NetDevil as it plans to connect its users one brick at a time with a virtual world of their own. This online, muti-user forum will bridge the creativity involved in building with social interaction that an online venue can offer.
Implications - People are renewing their interest in their past more then ever. Entertainment, architecture and design industries (to name just a few) have taken cues from old childhood favorites (such as LEGO) and incorporated them into adultized products. This virtual LEGO world is the perfect example of how companies that take a new spin on an old favorite are setting themselves up for success and to ultimately connect with their consumers.
Stats for LEGO Plans Virtual World In Partnership with NetDevil
Trending: Older & Average
Research: 5,460 clicks in 476 w
Interest: 4 minutes
Concept: LEGO Plans Virtual World In Partnership With NetDevil
Related: 69 examples / 53 photos
Segment: Neutral, 18-35
Comparison Set: 25 similar articles, including: whiteboard-sharing systems, automated classical music platforms, and lab-like coffee shops.
LEGO Plans Virtual World In Partnership with NetDevil
More Stats +/-
Automated Classical Music Platforms
Lab-Like Coffee Shops
Stilted Solar Homes
Boho-Glam Design Shops