Aside from creating new characters, vehicles and scenarios, LEGO hasn't had to innovate too much to keep up the building blocks' appeal with both children and adults; nevertheless, the Lego Mindstorms EV3 shows that introducing technology into the equation can help to make them more relevant in today's hi-tech world.
In this case, the Lego Mindstorms EV3 takes on the form of a robot, which can be controlled via an iPhone, allowing it to be more socially connected as well. The series is comprised of five characters, from a snake-like creature to a humaniod, each of which can be playable within 20 minutes of receiving it.
Available later in 2013, the Lego Mindstorms EV3 is the first major redesign the Mindstorms series has undergone in six years.
Phone-Controlled Block Toys
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