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The LEGO 'It Begins With a Brick' Campaign is All About Imagination

By: Meghan Young - Published: • References: jandl.sk & ibelieveinadv
Sky is the limit when it comes to a classic building block toy, as the LEGO 'It Begins With a Brick' ad campaign shows. All a person needs is a little bit of imagination and a gung-ho start. Placing a LEGO brick down on a table or floor is the first step to creating something magnificent, whether that is a horse, the Eiffel Tower or a rocket ship.

The LEGO 'It Begins With a Brick' ad campaign was created by Jandl, an ad agency based in Bratislava, Slovakia. It shows a single brick from which a multitude of sculpture possibilities branch out of. It was art directed by Pavel GajdoĊĦ and Pavel Fuksa with design by Ivan Holic. Stats for Toy Sculpture Possibility Ads Trending: Older & Average
Traction: 2,201 clicks in 95 w
Interest: 2.1 minutes
Concept: LEGO 'It Begins With A Brick'
Related: 33 examples / 25 photos
Segment: Males, 4-35
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