Munich-based ad company Serviceplan beautifully created a thought-provoking campaign where the LEGO advertisement travels back in time to the 60s, 70s and 80s to showcase inspirational thinking. The slogan "Builders of Tomorrow" sparks the entire campaign, proving that learning at a young age could better the future.
The three images portray the children's LEGO building inventions and how they are inspired to build the future's eco-friendly and energy-saving endeavors. The outfits are quite comical, but this LEGO advertisement does its job quite well and provokes the proverbial "Aha" moment.
Stats for Generational Advertising
Trending: Older & Average
Research: 4,929 clicks in 280 w
Interest: 3.6 minutes
Concept: LEGO Advertisement
Related: 62 examples / 48 photos
Segment: Females, 12-35
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