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Royal Celebratory Fragrances

Guerlain Reinvented its Legendary Perfume in Solid Gold

— December 1, 2013 — Luxury
Guerlain’s legendary perfume ‘Jar of Bees’ is back and more glamorous than ever, shimmering in 24 carats of solid gold. The French marquee has brought back its high end perfume for its 160th birthday and what a comeback it is. 

When founder Pierre-François-Pascal Guerlain fell prisoner to the beauty of the wife to Napoleon III, he couldn’t help but to craft the utmost beautiful scent for Empress Eugene thus crowning him ‘His Imperial Majesty’s Official Perfume Marker.’ Talk about making it big time. And of course this title allowed him to soar to the very top of the perfume-making tower, thus making ‘Jar of Bees’ a hit ever since. Renaming the celebratory solid gold bottle ‘Golden Bee,’ the immaculate designs will pay homage to Guerlain’s history.

This legendary perfume is sure to have you feeling like an Empress or at least smelling like one.



 

 

 
Trend Themes
1. Luxury Fragrance - Disruptive innovation opportunity: Create innovative packaging and exclusive ingredients to appeal to high-end consumers looking for unique and luxurious fragrances.
2. Limited Edition Products - Disruptive innovation opportunity: Capitalize on the appeal of rarity and exclusivity by creating limited edition versions of popular products, creating buzz and driving demand.
3. Heritage Brand Revivals - Disruptive innovation opportunity: Take advantage of nostalgia and revive iconic brands or products, updating them for modern consumers while maintaining their historical charm.
Industry Implications
1. Perfume - Disruptive innovation opportunity: Explore new fragrance combinations and sustainable packaging to cater to eco-conscious consumers seeking unique scents and environmentally friendly options.
2. Luxury Goods - Disruptive innovation opportunity: Use premium materials, innovative designs, and craftsmanship to create exclusive and high-end products that cater to the desires of affluent consumers.
3. Packaging Design - Disruptive innovation opportunity: Develop creative and eye-catching packaging solutions that enhance the perceived value of products, enticing customers and differentiating brands in crowded markets.
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