Guerlain Launches its First Commercial Haircare Line
Kanesa David — May 31, 2023 — Fashion
References: guerlain & businessoffashion
Guerlain, the Parisian LVMH-owned beauty house, is unveiling a new haircare line as its first foray into the hair industry. The new line comprises a shampoo, conditioner, and hair mask infused with black bee honey repair technology found in Abeille Royale skincare products. There is also a scalp brush to ensure that consumers can apply product evenly and rid their locks from tangles.
”During the Covid crisis, we witnessed the rise of more premium hair care with far more sophisticated routines,” said Cecile Koenig, Guerlain's director of international skincare marketing. “We are now seeing that the category is booming.”
The Guerlain haircare range is available on the brand's France and U.S. websites and can also be found at retail partners like Saks Fifth Avenue and Bergdorf Goodman.
Image Credit: Guerlain
”During the Covid crisis, we witnessed the rise of more premium hair care with far more sophisticated routines,” said Cecile Koenig, Guerlain's director of international skincare marketing. “We are now seeing that the category is booming.”
The Guerlain haircare range is available on the brand's France and U.S. websites and can also be found at retail partners like Saks Fifth Avenue and Bergdorf Goodman.
Image Credit: Guerlain
Trend Themes
1. Premium Haircare - The rise of more premium haircare with sophisticated routines due to the COVID-19 crisis creates an opportunity for companies to introduce high-end haircare products.
2. Skincare-haircare Integration - Integrating skincare technology into haircare products presents an opportunity for beauty companies to appeal to consumers who prioritize holistic beauty routines.
3. Scalp Care - Increasing emphasis on scalp health and the introduction of scalp brushes in haircare lines indicates an opportunity for innovation in the scalp care category.
Industry Implications
1. Beauty - The beauty industry can capitalize on the rise of premium haircare and the integration of skincare technology to offer consumers more comprehensive beauty routines with high-end haircare products.
2. Retail - Retailers can benefit from carrying premium haircare and scalp care product lines to meet consumer demand for high-end beauty products.
3. Technology - The integration of new technologies such as scalp brushes in haircare products presents an opportunity for companies in the technology industry to offer solutions that enhance scalp health.
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