This New Zealand Transport Agency Ad Uses Humour for Outreach

By: Felicia Moursalien - Published: Nov 2, 2011 • References: & buzzfeed
Serious drinking and driving messages don't always have to be bottled in depression and blood, as seen with the recently viral New Zealand campaign by the New Zealand Transport Agency entitled 'Legend.' The video depicts a teen at a party imagining how insufferable life would be if his best mate crashed after driving from the party drunk; his disturbance is not from the tragedy though, but mostly because he would be trapped playing puzzles with his mate's family and the mate's ghost would probably haunt/annoy him forever. Lost in his day dream, his friends ask him what's wrong, to which he responds (in a thick New Zealand accent), "I've been internalizing a complicated situation in my head. Don't crash there, Crash here!"

This video, with its hilarious one-liners and ear-cuddling speech, springs life to an important message and has, in effect, reached more youth than the New Zealand Transport Agency had ever intended. Stats for Hilariously Haunting PSAs Trending: Older & Mild
Research: 1,406 clicks in 238 w
Interest: > 3 minutes
Concept: Legend New Zealand Drunk Driving Ad
Related: 65 examples / 50 photos
Segment: Neutral, 12-35
Comparison Set: 24 similar articles, including: 15 consequences of drinking, 15 scary incentives to drive safely, and sobering photo shoots.