LegaLega is a company that specializes in t-shirts and writing hardware including notebooks, sketchpads and diaries. The inspiration behind the milk carton packaging for LegaLega T-Shirts comes from the concept of extra-fresh qualities. The cartons were designed by 'MIT disign studio' in Croatia. The white milk cartons are adorned with vibrant fonts, creating a simple, yet appealing look.
Implications - Businesses that promote their products in an unusual or outlandish way will benefit by creating a lasting impression in the minds of consumers. Unusually packaged products will likely be recognizable as the most distinct amongst competitors.