Lead Pencil Studio Successfully Promotes Nothing

By: Kamal Musharbash - Published: Nov 3, 2010 • References: leadpencilstudio & fastcodesign
Erected at the US-Canada border near Vancouver, B.C. is a steel mesh "billboard" cleverly created by Lead Pencil Studio. Instead of using a generic billboard advertisement, the studio decided to boost the knowledge regarding clean air, and the most effective way became a void artistic expression of health and design.

The Lead Pencil Studio advertisement was commissioned by the U.S. federal government and resembles television static. Its strong message however, undeniably conveys the dire need for clean air and eco-friendly living. Stats for Clean Airvertising Trending: Older & Buzzing
Research: 22,188 clicks in 290 w
Interest: 4 minutes
Concept: Lead Pencil Studio
Related: 59 examples / 45 photos
Segment: Neutral, 18-55
Comparison Set: 21 similar articles, including: bitten billboards, facebook-inspired advertising, and clever coupon billboards.