Young and talented photographer Lauren Max started shooting from only 14 years old, using her mom's old Canon A1 35mm camera. She always wanted to have a way to remember those important moments. Today she still shoots with film cameras and the outcome is remarkable.
Lauren Max's shoots are inspired from the Pacific Northwest's geography, landmarks, and culture for inspiration. Her friends' lifestyle and moments of fun are idolized in her brilliant photo series.
Implications - The rising popularity of once underground cultures and groups into mainstream pop culture has created the desire for alternative designs, imagery and fashion by a wide demographic of buyers. Companies can benefit from this shift in fashion and design by experimenting with alternative imagery to appeal to young buyers who are looking for companies that make these highly sought-after looks more accessible.
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Concept: Lauren Max
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Segment: Females, 12-55
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