Sofia Vergara is Collaborating on a Latin-Centric Company Called 'Raze'
Laura McQuarrie — January 25, 2017 — Pop Culture
References: instagram & hellogiggles
Along with business partners Luis Balaguer and Emiliano Calemzuk, the former president of Fox Television Studios, Sofia Vergara is launching an all-new Latin media company called 'Raze.'
Although it is not set to launch until later this year, Raze is now being introduced to the public as a mobile-and video-first platform where "Latin talent drives mainstream culture," with a focus on Latin-centered news, lifestyle and beauty content.
Within Raze, it is reported that the talent and entertainment company that Vergara and Balaguer founded in 1994, Latin World Entertainment, will be incorporated into the platform. The launch of Raze will be one to watch, especially since the Hispanic audience in the United States is one of the fastest growing across the country.
Although it is not set to launch until later this year, Raze is now being introduced to the public as a mobile-and video-first platform where "Latin talent drives mainstream culture," with a focus on Latin-centered news, lifestyle and beauty content.
Within Raze, it is reported that the talent and entertainment company that Vergara and Balaguer founded in 1994, Latin World Entertainment, will be incorporated into the platform. The launch of Raze will be one to watch, especially since the Hispanic audience in the United States is one of the fastest growing across the country.
Trend Themes
1. Latin Media Growth - The increasing demand for Latin-centric content creates an opportunity for more media companies to focus on the needs of the Hispanic audience.
2. Mobile-first Platforms - Raze's focus on mobile-and video-first platform can lead to new innovations in how media is consumed and shared on mobile devices.
3. Latin-centered Lifestyle Content - The growing interest in Latin American culture and lifestyle presents an untapped opportunity for businesses to create more Latin-centric lifestyle content.
Industry Implications
1. Media and Entertainment - The increasing demand for Latin-centric content presents a disruptive innovation opportunity for more media companies to cater to the needs of the Hispanic audience.
2. Technology - The trend of mobile-first platforms in media presents a disruptive innovation opportunity for technology companies to develop new tools and platforms for mobile content creation and distribution.
3. Beauty and Fashion - The focus on Latin-centered beauty and lifestyle content opens doors for beauty and fashion industries to create new products and services catered towards a Latin audience.
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