The Lane Crawford Spring/Summer 2012 campaign showcases the epic trio that is Li Bingbing, Chen Ran and Sui He. In the photoshoot, the three models are found in various positions, sometimes squatting, sometimes sitting, and all the while glaring at the camera. While the green backdrop does deliver an eccentric punch, the most remarkable aspect of the production is the three-dimensional finish given off via the positioning of the women.
The iconic photography duo Mert & Marcus put on this eye-popping display. By lining Bingbing, Ran and He up in an artistic fashion, the images managed to jump out at viewers, leaving their haunting gazes imprinted in the minds of many. This ability to translate depth through advertisements is one that will bring attention to the Lane Crawford brand.
Stats for 3D Fashion Campaigns
Trending: Older & Average
Research: 2,099 clicks in 205 w
Interest: 1.5 minutes
Concept: Lane Crawford Spring Summer 2012
Related: 72 examples / 55 photos
Segment: Females, 12-55+
Comparison Set: 26 similar articles, including: 3d-printed wedges, backwards movie ads, and virtually magnified photos.
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