Oftentimes fashion campaigns star one or two top models, in the case of the Lane Crawford Fall 2011 ad, however, there are five vying for our attention. Strategically made to look either like one model multiplied or a set of quintuplets, the strain of focusing on each one equally is thankfully lessened. Instead, we are able to focus on what really matters, the clothing.
Shot by Mert Alas and Marcus Piggott, the Lane Crawford Fall 2011 campaign is dark, edgy and, of course, exotic. It features a palette of black and neutrals, which is made up of brands like Alexander McQueen, Balenciaga and Lanvin. The Chinese-based retailer wanted to combine a "stunning array from renowned international fashion brands with the strongest Chinese faces to create a fascinating and powerful shot," and that's exactly what the Lane Crawford Fall 2011 campaign does.
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Concept: Lane Crawford Fall 2011
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