Landmark Penguin Books Ads Offer Two Stories for the Price of One

By: Amelia Roblin - Published: Feb 13, 2011 • References: rubeconcreative & adsoftheworld
Perhaps it's the integration of electronic readers that has provoked the sale described in these Landmark Penguin Books ads, but I can't help but feel that many are continually interested in expanding their library collections.

Nevertheless, the Rubecon advertising agency of Chennai, India has put together this campaign in which the iconic Penguin Publishers covers become promotional posters. Advertising two books for the price of one, these Landmark Penguin Books ads as sure as give you Randle McMurphy in Africa. Stats for Confused Book Covers Trending: Older & Mild
Research: 4,340 clicks in 276 w
Interest: 4 minutes
Concept: Landmark Penguin Books Ads
Related: 75 examples / 58 photos
Segment: Neutral, 12-55
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