The Lana Del Rey for H&M Ads are a dreamy blue haven of affordable fashion and retro glamour.
Crooning songstress Lana Del Rey has been making waves in the fashion world with her stunning vintage-inspired style. Since being commissioned as the new star of the Swedish retailer's Fall/Winter campaign, her alluring retro style has resonated well with the fast fashion corporation.
In this editorial, she showcases the collection that is filled with cozy knits, fitted trousers and voluminous outerwear. Complementing the more is more aesthetic, she sports a larger-than-life beehive hairstyle that highlights the line's accessories. Del Rey poses in front of a vintage vehicle as photographer Solve Sundsbo captures her timeless beauty. The songstress' ad campaign was given a blue overlay to make the appearance much more heavenly in a haze of fashion glory.
Stats for Retro Racecar Campaigns (UPDATE)
Trending: Older & Buzzing
Research: 13,321 clicks in 184 w
Interest: 3.3 minutes
Concept: Lana Del Rey For H&M Ads
Related: 87 examples / 67 photos
Segment: Females, 12-35
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