The Lammily Wheelchair Sets a New Standard for Inclusivity in Toys
Ellen Smith — July 21, 2017 — Life-Stages
The Lammily Wheelchair is teaching young children and their parents about inclusivity.
The Wheelchair is the latest edition to the Lammily doll collection -- a line of 'barbie'-like dolls that are more representative of the average child. These dolls feature healthy body shapes to promote personal well-being and accurate representation at a young age. The Lammily Wheelchair is hoping to tap into a currently untouched market within the doll-making discipline by representing children with mobile impairments and disabilities. Each of the tiny blue chairs features rotating wheels and extending legs that will seamlessly fit any fashion doll on the market.
The product comes equipped with an assemble kit that can be constructed in less than 5 minutes and aims to set a new standard for inclusivity in toys.
The Wheelchair is the latest edition to the Lammily doll collection -- a line of 'barbie'-like dolls that are more representative of the average child. These dolls feature healthy body shapes to promote personal well-being and accurate representation at a young age. The Lammily Wheelchair is hoping to tap into a currently untouched market within the doll-making discipline by representing children with mobile impairments and disabilities. Each of the tiny blue chairs features rotating wheels and extending legs that will seamlessly fit any fashion doll on the market.
The product comes equipped with an assemble kit that can be constructed in less than 5 minutes and aims to set a new standard for inclusivity in toys.
Trend Themes
1. Inclusive Toys - The Lammily Wheelchair sets a new standard for inclusivity in toys by representing children with mobile impairments and disabilities.
2. Representation in Dolls - The Lammily Wheelchair promotes accurate representation at a young age by featuring dolls with healthy body shapes and disabilities.
3. Personal Well-being - The Lammily Wheelchair aims to promote personal well-being by teaching young children and their parents about inclusivity.
Industry Implications
1. Toy Manufacturing - The toy manufacturing industry can benefit from the disruptive innovation opportunity of creating inclusive toys like the Lammily Wheelchair.
2. Doll-making - The doll-making industry has a disruptive innovation opportunity to tap into the currently untouched market of representing children with mobile impairments and disabilities.
3. Child Health and Well-being - The child health and well-being industry can benefit from the opportunity to promote inclusivity and accurate representation at a young age through products like the Lammily Wheelchair.
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