The Laetitia and Sebastien photography seen here can be found on their blog, but just be sure you can read and write French before you decide to dive head first into the comment section.
Featuring people eating, puking and basically being party favors, my guess is that the Laetitia and Sebastien photography is just a glimpse into their fÃªte-filled lives.
Implications - There is no doubt about it -- shockvertising gets noticed. One of the most shocking things in life is the publicizing of vulnerable and intimate moments, and this example of faux puke photography is great at illuminating this fact. Whether intrigued or revolted, when you shockvertise you get people talking and word of mouth is a great way to advertise.