Shot by photographer Nick Knight and styled by Nicola Formichetti, the cover features Lady Gaga donning rugged menswear. Be sure to check out the gallery for a closer look at the sensational cover.
Implications - A simple and effective way to garner the attention of a large audience of potential consumers is through the use of juxtaposition. Products boasting contradictory or conflicting qualities will lead consumers to experience new thoughts or opinion. Products that evoke this type of emotion will fare well amongst modern consumers.