Pop Star Neckwear
The Lady Gaga and Michael Jackson Nous Sommes pendants feature the King of Pop from his 'Thriller days' and Lady Gaga rocking her trademark shades.
Implications - The demographic of consumers willing to invest time and money into products that emanate their fixation for celebrities is very large. Businesses that tap into these consumer crazes will benefit in multiple ways. Consumers will be immediately drawn to a wide range of products who embody their favorite popstar or movie star.