The costume is called the Baby Lady Gaga Bunting Costume, and it comes in bright red. It includes a headpiece that stands tall like fire and a matching red bunting costume for the body. Appropriate as a hellish look for Halloween or just great fun for a Gaga-themed party, your baby will nevertheless look adorable.
Implications - Contemporary society is obsessed with products and clothing that are immediately distinguishable and help consumers stand out from the pack. A company would be wise to invest in a subtle celebrity-mocking product. The product would appeal to a consumer's sense of novelty, as well as their sense of avant-garde commodities. Owning the product would be the kind of 'ironic humor' get that young consumers battle their friends for.