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The Lacoste 'Peanuts' Collaboration at Dover Street Market

By: Tiana Reid - Published:   Updated: Jun 22 2011 • References: lacoste & dazeddigital
For the 60th anniversary of everyone's favorite cartoon, the Lacoste 'Peanuts' collaboration gets a whole lot Snoopier. The limited-edition men's polo tees will be available only at Dover Street Market in London, England.

Aside from the cute factor, the Lacoste 'Peanuts' designs mark the first time that Lacoste has used another logo to reinvent their classic crocodile motif. Check out the lighthearted shirts in the featured gallery.

Implications - Attracting consumer interest to a product is often as simple as incorporating familiar elements of pop culture that appeal to a wide variety of audiences. Brands, both well-known and emerging, often use iconic images to attract media attention from outlets that are on the lookout for products that are inspired by modern culture.

Stats for Cartoon-Inspired Polo Shirts Trending: Older & Buzzing
Traction: 30,373 clicks in 211 w
Interest: 4 minutes
Concept: Lacoste Peanuts
Related: 91 examples / 70 photos
Segment: Males, 12-35
Comparison Set: 33 similar articles, including: masculine pink sweaters, 18 lovely lacoste finds, and polo shirts & bow ties.