The La Vieja Fabrica campaign simply and cleverly depicts just how much fruit is in each bottle of jam. Made with a 100% strawberry, apple and pineapple, each bottle represents this fact by taking on the form of the actual fruit is it made of. The concept is so basic that words are not needed to elaborate on the images.
Conceived and executed by Tapsa, an ad agency based in Madrid, Spain, the La Vieja Fabrica campaign was art directed by David Pascual and Angela Romero with creative direction by Antonio Botella, Manuel Pérez de Camino and, the head honcho, Adolfo Gonzalez. A minimalist set of three print ads, the campaign sends a strong message by appealing to people's health-conscious attitudes.
Fruit-Shaped Jam Bottles
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