Kroger Co. Unveils the 14-Piece 'Harvest Apple' Autumn Collection
Kanesa David — September 14, 2023 — Marketing
References: kroger & progressivegrocer
Kroger Co. introduces 'Harvest Apple,' a new seasonal line of fall products with heavy apple inspiration. The line comprises 14 products, with highlights like the 'Spiced Apple Snack Mix,' 'Spiced Apple Pie Seasoned Pretzels,' 'Caramel Apple Cheesecake Sandwich Cookies,' 'Spiced Apple Pie Ice Cream,' and more. The line relies heavily on the use of fall ingredients, with notable inclusions like cinnamon spice, caramel, and apples.
Consumers can also decorate their space with the Bloom Haus bouquets, which come in flower assortments called 'Fall Sunrise,' 'Orchard Harvest,' 'Golden Ray,' and 'Autumn Moon.'
"Private Selection's Harvest Apple pairs indulgence with one of fall's most classic flavors, creating an innovative line of products that gives customers a special new way to experience the season," said Juan De Paoli, VP, Our Brands for Kroger. "We understand the nostalgia and anticipation that fall inspires, and we are delighted to offer a truly unique assortment of limited-edition products that brings together our favorite seasonal elements.”
Image Credit: Kroger
Consumers can also decorate their space with the Bloom Haus bouquets, which come in flower assortments called 'Fall Sunrise,' 'Orchard Harvest,' 'Golden Ray,' and 'Autumn Moon.'
"Private Selection's Harvest Apple pairs indulgence with one of fall's most classic flavors, creating an innovative line of products that gives customers a special new way to experience the season," said Juan De Paoli, VP, Our Brands for Kroger. "We understand the nostalgia and anticipation that fall inspires, and we are delighted to offer a truly unique assortment of limited-edition products that brings together our favorite seasonal elements.”
Image Credit: Kroger
Trend Themes
1. Seasonal Products - Kroger Co. introduces 'Harvest Apple,' a new seasonal line of fall products with heavy apple inspiration.
2. Fall Ingredients - The line relies heavily on the use of fall ingredients, with notable inclusions like cinnamon spice, caramel, and apples.
3. Decorative Bouquets - Consumers can also decorate their space with the Bloom Haus bouquets, which come in flower assortments called 'Fall Sunrise,' 'Orchard Harvest,' 'Golden Ray,' and 'Autumn Moon.'
Industry Implications
1. Grocery Retail - Kroger Co. unveils a new seasonal line of fall products, opening opportunities for grocery retailers to create their own limited-edition seasonal collections.
2. Food and Beverage - The use of fall ingredients in Kroger's 'Harvest Apple' line presents opportunities for food and beverage companies to explore innovative flavor combinations for the autumn season.
3. Floral Arrangements - The decorative bouquets offered by Kroger Co.'s Bloom Haus present opportunities for florists and event planners to enhance their offerings with seasonal flower assortments.
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