You'd better start bringing your 3D glasses to liquor stores now, as some items are going to be more appealing. Kraken Black Spiced Rum is taking liquor branding to a modernized level.
The new packaging design for Kraken Black Spiced Rum will definitely make the brand stand out in the shelves. The new labels feature a three-dimensional version of the octopus-adorned Kraken logo. This 3D label is the first for an alcoholic brand, and only time will tell if it will be a hit when it releases.
Stats for 3D Booze Packaging
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Concept: Kraken Black Spiced Rum
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Segment: Males, 18-35
Comparison Set: 28 similar articles, including: simplified product packaging (update), typographic treat packaging, and 68 badass bottles.
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