The Kraken Black Spiced Rum Hits Stores With Three-Dimensional Labels

By: Peter Vallas - Published: Jan 22, 2011 • References: krakenrumstore and thedieline
You'd better start bringing your 3D glasses to liquor stores now, as some items are going to be more appealing. Kraken Black Spiced Rum is taking liquor branding to a modernized level.

The new packaging design for Kraken Black Spiced Rum will definitely make the brand stand out in the shelves. The new labels feature a three-dimensional version of the octopus-adorned Kraken logo. This 3D label is the first for an alcoholic brand, and only time will tell if it will be a hit when it releases.