ALOHA's Kona Bar is Made with Ultra-Sustainable Ponova Oil
Laura McQuarrie — March 1, 2023 — Eco
ALOHA's Kona Bar is a special-edition product that features 100% Kona-grown coffee, 100% Hawaii-grown macadamia nuts and the first commercial launch of Ponova oil in a food product. Super sustainable Ponova oil comes from food and agriculture innovation company Terviva and it represents a "game-changer in the world of plant-based oils and regenerative farming." This plant-based oil is rich in omegas and it comes from the beans of climate-resilient pongamia trees.
The Koba Bar supports sustainable agriculture in Hawaii, all the while giving back to the next generation of environmental stewards. Additionally, ALOHA will donate 10% of proceeds from every Kona Bar sold to Kupu, the nonprofit organization that works with Hawaii’s youth through land stewardship and hands-on education.
The Koba Bar supports sustainable agriculture in Hawaii, all the while giving back to the next generation of environmental stewards. Additionally, ALOHA will donate 10% of proceeds from every Kona Bar sold to Kupu, the nonprofit organization that works with Hawaii’s youth through land stewardship and hands-on education.
Trend Themes
1. Regenerative Agriculture - The use of Ponova oil in ALOHA's Kona Bar highlights the potential for regenerative agriculture practices to disrupt the food industry by providing sustainable and climate-friendly alternatives to traditional ingredients.
2. Plant-based Oils - The incorporation of Ponova oil into ALOHA's Kona Bar demonstrates the potential for plant-based oils to become a mainstream ingredient in the food industry as consumers seek healthier and sustainable options.
3. Youth Empowerment - ALOHA's partnership with Kupu and the donation of proceeds from the Kona Bar sales highlights the trend of businesses supporting youth empowerment and environmental stewardship, offering opportunities for disruptive innovation in social entrepreneurship and non-profits.
Industry Implications
1. Food and Beverage - The use of Ponova oil in ALOHA's Kona Bar offers a disruptive innovation opportunity for food manufacturers to explore the use of climate-resilient and sustainable ingredients in their products.
2. Agriculture - The Kona Bar demonstrates the potential for regenerative agriculture practices, like those used to grow Ponova trees, to disrupt the agriculture industry by offering sustainable and climate-friendly alternatives to traditional crops.
3. Non-profit - ALOHA's partnership with Kupu to support youth empowerment through land stewardship and hands-on education demonstrates a trend of businesses supporting non-profit organizations, offering disruptive innovation opportunities in social entrepreneurship and corporate social responsibility.
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