Klarna's Offbeat Ads Communicate How Smooth Payments Can Be

By: Laura McQuarrie - Mar 10, 2016
References: klarna & adweek
Unlike many finance commercials, this ones from Swedish e-commerce payment company 'Klarna' feature few words, no fine print and plenty of quirky imagery.

The theme of the commercial is set after the brand's tagline, "Smoooth Payments" and uses a fish sliding down a plastic slide in order to show how effortless making payments can be.

In addition to this offbeat advertisement starring a slippery fish, Klarna has also released a few commercials that also communicate this same ultra-smooth feeling. This includes another artful clip of a cheese slicer carving out a thin slice from a block of cheese, as well as a hairy creature gracefully swimming in a pool. These commercials defy convention and appeal to young consumers who want to break away from traditional financial institutions.