Lifebuoy Soap Reminds Us That 'You Eat What You Touch'

By: Elsa Blaine - Published: Sep 22, 2008 • References: lifebuoy &
Hand soap brand Lifebuoy takes aim at our increasingly germaphobic society with this new ad campaign. "You eat what you touch" is their tagline. These surreal images of a kitten croissant and a hamster muffin are not creepy breakfasts made from pets, but are instead meant to stress the company’s message of hand-washing hygiene.

It is a creative way to get attention and perhaps even encourage non-germaphobes into thoroughly washing up before they eat. Just be thankful Lifebuoy kept it to petting pets before eating and not digressing to other much more disgusting, bacteria-laden things we do daily with our hands. Stats for Kitten Croissant Ads Trending: Older & Average
Research: 16,961 clicks in 399 w
Interest: 4 minutes
Concept: Kitten Croissant Ads
Related: 68 examples / 52 photos
Segment: Neutral, 18-55
Comparison Set: 25 similar articles, including: interactive animal posters, youth as wild animals, and grotesque animal faces.