Kim Kardashian and Justin Bieber for ELLE Behind the Scenes
Kardashian plays an old school Italian film actress, showing off her dark mane and pouty red lips as Bieber plays a die-hard fan. Check out the featured gallery to see why many Bieber fans are fussing.
Implications - Consumers are very easily drawn to those products that pay tribute to or incorporate their most beloved iconic personalities. Businesses that utilize the popularity of pop culture icons will experience favorable results in today's society. Consumers will flock to the products that reflect their personal interests.