As of July 1, 2008, using cell phone handsets while driving will be banned in California and Washington, making them the states to enact the law. Poking fun at the new regulation is this YouTube video quickly gaining popularity called, "Kid fails driving test 5 times in a day."
The clip was created by a young teen who hid a camera in his dashboard and went to take his road test with five different instructors, on each occasion, obnoxiously using his cell phone, despite their requesting him not to.
The teen rebuts by arguing the ban is not yet in effect.
The ad is a promotion for Parrot, a company specializing in hands-free mobile devices and Blue Tooth, technologies that will still be permitted once the new regulations go into effect. The video is meant to demonstrate the need for hands-free devices for drivers since cell phones are a distraction for both drivers and passengers.
Stats for Hidden Cameras on Road Tests
Trending: Older & Mild
Research: 3,070 clicks in 414 w
Interest: > 3 minutes
Concept: Hidden Cameras On Road Tests
Related: 60 examples / 46 photos
Segment: Neutral, 18-55+
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