KFC's Colonel Sanders is the focus of a new Drunk History episode that tells the story of the fried chicken chain’s founder. KFC sponsored the segment on Comedy Central, which features Steve Agee playing the role of Colonel Sanders.
'Colonel Sanders: The Origin Story' offers an entertaining way for consumers to learn the brand's history over the course of just a two-and-a-half-minute video.
The Drunk History segment is in line with a campaign that KFC started back in 2015 featuring different people taking on the role of Colonel Sanders, many of them being comedians. At the same time, the Drunk History audience has the potential to learn the interesting background behind an iconic fast food chain in a way that does not deviate from the show's regular format.
Why This Trend Is Growing
- Branded Webisodes
- Creating webisodes to tell the brand's story and history in an entertaining way.
- Comedy Advertising
- Using comedy to advertise and market a brand.
- Sponsorship Deals
- Partnering with popular TV shows to sponsor entertaining and educational segments about the brand.
Industries Being Reshaped
- Fast Food
- Using entertaining marketing strategies to tell the brand's history and differentiate from competitors.
- TV Broadcasting
- Creating original content and partnering with brands for sponsored segments.
- Digital Advertising
- Developing engaging and entertaining digital content to promote and educate about the brand.
