The KFC Tray Typer Saves Smartphones From Greasy Fingers

By: Rahul Kalvapalle - May 22, 2015
References: gutewerbung.net & gizmag
The KFC Tray Typer is a Bluetooth-equipped tray liner that KFC patrons can use to text and type while munching on their fried chicken, without having to worry about greasing up their precious smartphones. If you've ever been in a position where you're eating but need to text someone, you know it can be fairly traumatizing. This invention takes care of that problem.

Conceived by German advertising agencies Gute Werbung and Serviceplan, the KFC is essentially a tray liner made out durable paper with a 0.4 mm-thick keyboard, a rechargeable battery and Bluetooth. Patrons simply have to activate the tray, use a password to link it to their smartphone and text away.

The KFC Tray Typer was distributed for a week at new KFC branches in Germany, and led to a huge increase in geolocated social media discussions. This simple product blends brand marketing and straight-up user functionality in an innovative way. Here's hoping it becomes commonplace in KFCs as well as other purveyors of deliciously greasy fast food.