The KFC Reusable Side Container Won the 2010 Greener Package Awards

By: Meghan Young - Published: Oct 2, 2010 • References: kfc & psfk
The KFC Reusable Side Container has the right idea. Instead of simply making packaging more eco-friendly, why not create something that can be used again and again? So simple and ingenious, this concept recently won the 2010 Greener Package Awards.

In addition to the KFC Reusable Side Container, "KFC will reduce its use of foam by 62% and total plastic use by 17%," according to their website. With the launch of their ‘Reuse. Renew. Rejoice’ microsite, you can keep tabs on the rest of their eco ventures. Stats for Eco-Friendly Poultry Packaging Trending: Older & Chilly
Research: 1,192 clicks in 294 w
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Concept: KFC Reusable Side Container
Related: 36 examples / 28 photos
Segment: Neutral, 18-35
Comparison Set: 13 similar articles, including: easily misinterpreted ads, burger bumvertising, and record-breaking chicken buckets.