It looks like the SEARS catalogue has a new competitor in the Kenzo Fall/Winter 2012 video. In order to show how much the brand hates being like everything else, it has made a video that is exactly what you would expect from the most run of the mill department store.
Created by DIS, every shot in the film mimics stock images, complete with cheesy smiles. A huge watermark slaps viewers across the face as well, but again this is done ironically. The dead pan humor of the film is hilarious for viewers who understand what's going on. If you take a closer look at the garments in the video, Kenzo has produced some interesting looks for the fall season.
One look at the Kenzo website and it is clear that this video was done in jest (mostly).
Stats for Satirically Stereotypical Fashion FIlms
Trending: Older & Chilly
Research: 646 clicks in 191 w
Interest: > 3 minutes
Concept: Kenzo Fall/Winter 2012
Related: 109 examples / 84 photos
Segment: Males, 12-55
Comparison Set: 40 similar articles, including: utopian fashion videos, romantic road trip editorials, and tech-inspired menswear.
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