This H&M and Kenzo Ad Features a Candid Chance the Rapper

By: Riley von Niessen - Sep 26, 2016
References: youtube & hypebeast
One of seven of H&M's featured brand ambassadors, Chance the Rapper, is at the focus of this short H&M and Kenzo ad that was made to promote the clothing that he wears while getting to know him.

By centering the video as an interview, the two brands create something that seems much more genuine than a traditional commercial. In addition to Chance the Rapper, a few of the other H&M and Kenzo ads feature actors like Rosario Dawson and Chloe Sevigny, as well as Xiuhtezcatl Martinez, an environmental activist.

In each, the videos focus on the stories of ambassadors, however the screen is split so that the clothing from the campaign can be more closely highlighted simultaneously.