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The Kemp Muhl Marie Claire UK beauty spread showcases spring's new make-up must-haves for the March edition.

According to this spread, this year's sultry looks are composed of pink pouts, smoky eyes and dewy skin. What is also hot from this shoot is that Kemp's boyfriend snuck a smooch in-between pictures. Captured on camera, the passionate kiss adds to the alluring beauty trends from the Kemp Muhl Marie Claire UK spread.

Implications - Consumers are immediately drawn to products evoking believable and natural human emotion. Such qualities will appeal to consumers as they will be able to relate to them through their own personal experiences. Businesses that employ such tactics will fare well in today's society.