Perplexing LEGO Mozaics
You can check out Katie Walker's Flickr account to see well over a dozen of these unique pattern creations. They're truly making me rethink the way I play with the toy blocks.
Implications - Consumers enjoy LEGO products because they allow consumers to participate in a creative cognitive activity. Consumers want to feel as though their leisurely activities are also beneficial to them. Consequently, companies may consider incorporating novel design elements into their wares that engage consumers on a mental level to satiate their desire for intellectual content.