Katharine Hamnett's T-Shirts Stand Staunchly Against Brexit
Joey Haar — September 19, 2017 — Pop Culture
References: dezeen
Despite the successful passing of the referendum last summer, many in the UK are still staunchly opposed to the country's decision to exit the European Union in the move known popularly as Brexit, and designer Katharine Hamnett is one of those dissenting voices. Rather than just standing by quietly, though, Hamnett has made a stance in her design by creating a series of boldy printed t-shirts bearing the slogan "CANCEL BREXIT."
Hamnett's new shirts each bear the anti-Brexit diction, though they're also accompanied by smaller writing that helps to paint a clearer picture. Thanks to nimble digital printing technology, Hamnett is able to print many different designs as she sees fit, and so the shirts include various quotations from politicians and thinkers concerning Brexit.
Hamnett's new shirts each bear the anti-Brexit diction, though they're also accompanied by smaller writing that helps to paint a clearer picture. Thanks to nimble digital printing technology, Hamnett is able to print many different designs as she sees fit, and so the shirts include various quotations from politicians and thinkers concerning Brexit.
Trend Themes
1. Digital Printing Technology - The use of nimble digital printing technology allows designers to create and print custom designs on clothing, opening up new possibilities for personalization and expression.
2. Political Statement Fashion - The rise of political statement fashion, like Katharine Hamnett's anti-Brexit t-shirts, presents an opportunity for designers to engage with social and political issues through their designs.
3. Opposition to Brexit - The ongoing opposition to Brexit in the UK creates a demand for products and services that express dissenting views and allow individuals to showcase their stance.
Industry Implications
1. Fashion Retail - The fashion retail industry can tap into the rising demand for political statement fashion by offering a range of products that allow individuals to express their views and stand for causes they believe in.
2. Printing and Customization Services - Printing and customization services can leverage digital printing technology to provide flexible and personalized solutions for designers, allowing them to bring their unique designs to life on various products.
3. Activism and Advocacy - The activism and advocacy industry can provide platforms, events, and campaigns to amplify the voices of dissent and facilitate discussions around important social and political issues, such as the opposition to Brexit.
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