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Get the First Look at the Kate Moss Longchamp 2010 Handbags

By: Marissa Liu - Published:   Updated: Jul 11 2011 • References: catwalkqueen & fashionologie
The Kate Moss Longchamp 2010 handbags are here. The bags hit stores Feb. 11, 2010 and mark a new branch of Moss' connection to the luxury retailer.

An emerald green pochette, zebra envelope clutch and equestrian-inspired cognac leather purse can all be found in the first batch of Kate Moss Longchamp 2010 bags. I wonder if these bags will be as coveted as Moss' line for British mega-retailer Topshop?

Implications - Consumers are always willing to embrace products that are endorsed by a well-known celebrity. This is because they build parasocial relationships with stars and feel a connection to them; if a celebrity recommends a product, consumers will trust their judgement. Companies can appeal to their desired demographics by arranging for a celebrity to endorse their products.

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