In a situation that was a extremely good publicity for Volvo, but not so great for the Fendi designer, Karl Lagerfeld has shown up inadvertently in a Swiss ad campaign for the car brand.
How did the accidental endorsement happen? Let's just say it was all a matter of appearance.
The German uber designer, known for his admired works as the creative director at the Chanel and Fendi design houses, Lagerfeld wasn't actually in the advert. A look-a-like was hired as the model in the ads for the new Volvo C30 hatchback.
"They think I should be flattered, perhaps," he told WWD.
Lagerfeld, who is very protective of his personal brand, wasn't so happy about the false associated and after objecting, Volvo agreed not to publish the ads.
NOTE: The photo on the article is not the one aired; it has been digitally altered and actually features the real Lagerfeld.
The new C30 is actually not a bad looking little Volvo!
Stats for Accidental Endorsement
Trending: Older & Mild
Research: 3,872 clicks in 434 w
Interest: 4 minutes
Concept: Accidental Endorsement
Related: 68 examples / 52 photos
Segment: Females, 18-55
Comparison Set: 25 similar articles, including: biodegradable six-pack rings, homage-paying motorbikes, and heart-shaped fashion.
More Stats +/-
Biodegradable Six-Pack Rings
Interchangeable Eyewear Collections