Superstar

The Juvenile Diabetes Research Foundation Campaign Advocates a Cure

By: Meghan Young - Published: Nov 15, 2012 • References: gpyr.au and ibelieveinadv
The Juvenile Diabetes Research Foundation ad campaign can be interpreted two ways. The first one is intentional. While the portrait of 10-year-old Sophie is made up of 20,000 painful needle pricks, which is what she has endured this the onset of her disease, 4-year-old Timothy's portrait is made up of 9,000 pricks. This cleverly depicts what they have to go through to stay healthy. It also results in ghostly depictions of who they are, as though they suffer under everyone else's radars.

Created by Sydney-based ad agency George Patterson Y&R, the Juvenile Diabetes Research Foundation ad campaign was art directed by David Joubert and Chris Crawford. David Joubert also did the illustrations, which are incredibly impressive.