Fresh faces Franzi Mueller and Nemanja Maksic star in the striking Juun J Fall/Winter 2013 campaign. Captured by photographer Josh Olins' lens, the dynamic duo makes us see double by channeling the edgy fashion label's androgynous energy.
Lensed in a wardrobe of photo-printed sweaters, oversized jackets and voluminous coats, Franzi and Nemanja mirror one another and mimic each other's mannerisms while posing in studio. While Nemanja holds a stern and serious stance, his counterpart embodies a similar masculine air with slicked back hair courtesy of stylist Shon and bare-faced cosmetic applications by beauty artist Sally Branka.
The Juun J Fall/Winter 2013 campaign series pushes gender boundaries and plays with perception thanks to its Doppelgänger model duo.
Stats for Gender-Bending Doppelgänger Captures
Trending: Older & Average
Research: 3,961 clicks in 142 w
Interest: 1.5 minutes
Concept: Juun J Fall/Winter 2013 Campaign
Related: 176 examples / 135 photos
Segment: Neutral, 18-55
Comparison Set: 64 similar articles, including: nearly nude ad campaigns, edgy hipster lookbooks, and songstress collection campaigns.
Gender-Bending Doppelgänger Captures
More Stats +/-
Edgy Hipster Lookbooks
Nearly Nude Ad Campaigns
Songstress Collection Campaigns
Eerie Kid Portrait Apparel
Thiller Jacket Revivals