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The Juun J Fall/Winter 2013 Campaign Sees Double

By: Jana Pijak - Published: • References: juunj & designscene.net
Fresh faces Franzi Mueller and Nemanja Maksic star in the striking Juun J Fall/Winter 2013 campaign. Captured by photographer Josh Olins' lens, the dynamic duo makes us see double by channeling the edgy fashion label's androgynous energy.

Lensed in a wardrobe of photo-printed sweaters, oversized jackets and voluminous coats, Franzi and Nemanja mirror one another and mimic each other's mannerisms while posing in studio. While Nemanja holds a stern and serious stance, his counterpart embodies a similar masculine air with slicked back hair courtesy of stylist Shon and bare-faced cosmetic applications by beauty artist Sally Branka.

The Juun J Fall/Winter 2013 campaign series pushes gender boundaries and plays with perception thanks to its Doppelgänger model duo. Stats for Gender-Bending Doppelgänger Captures Trending: Older & Average
Traction: 3,629 clicks in 59 w
Interest: 1.5 minutes
Concept: Juun J Fall/Winter 2013 Campaign
Related: 176 examples / 135 photos
Segment: Neutral, 18-55
Comparison Set: 64 similar articles, including: nearly nude ad campaigns, edgy hipster lookbooks, and songstress collection campaigns.