Justin Timberlake owns half the William Rast fashion company, so now wonder it's so infused with rocker style.
People's Liberation is actually the parent company of William Rast whose designs are shown here during New York Fashion Week.
William Rast sells high end denim knits, woven wear and outerwear for boys and girls.
Implications - An easy way for businesses to draw in a group of viewers is by creating a distinct theme that sets them apart from others. By focusing on one theme the consumer can affix the company to that image in their mind. Companies can ensure that they are always in the mind of the consumer by branding themselves with a certain theme.